Following its repositioning and recent classification as a University Center, FAAP will enter next year with a new feature: the institution’s brand has been updated and redesigned with the aim of highlighting the foundation’s qualities and tradition.
The new logo kept the coat of arms to enhance the institution’s history, which turns 75 years old in 2022. However, the rescue carried out by the team responsible for the work made the details more faithful to its history, updating its design to the current context, focused on the contemporary setting, much more digital.
The typography was also renewed and the dark blue updated, with other colors that join a tone considered more ‘current’. Inspired by characteristic elements of FAAP’s architecture, the new logo kept the straight cuts and prominent angles as a reference.
“We wanted a brand that, at the same time, rescued the historical importance of FAAP, honoring its graduates who so shaped the market, and showing how contemporary it is. It should also reflect this new moment of transformation, towards the next 75 years”, explains the FAAP marketing manager, Marcus Bastianello Barroso, who was in charge of the rebranding process.