Campaign is signed by Integer\OutPromo and has digital content and POS material
L’Occitane au Brésil invited influencer Bianca Andrade to star in the Caju Line campaign, which exalts the beauty of the curves of Brazilian women.
The campaign signed by Integer\OutPromo presents a film that brings a mixture of Brazilianness and French soul. The strategy also includes digital content and POS material.
With the concept “The beauty of Brazilian curves”, Boca Rosa portrays the diverse beauty of Brazilian women and their body contours, showing the texture of the Caju Line products and their characteristics and curves with a lot of Brazilianness.
“We want to show the power of this very Brazilian ingredient in the self-care routine of our consumers, revealing the sensorial of a delicious line, with all the charisma of Bianca”, commented André Abramo, communication and marketing manager at L’Occitane au Brésil.
