Presenter Ana Maria Braga is the star of a digital action to promote games that not only entertain, but are also true “mental academies”, adding knowledge and stimulating the brain. Belonging to a style called “braintaiment”, the games developed by Fanatee bring an innovative look to traditional games that have entertained people for decades, such as crossword puzzles, for example.
Ana Maria commented on the action:
“Anyone who knows me knows that I love playing games to entertain myself. You exercise your memory, have fun, learn new words. We even forget that we are on the couch at home.”
The use of games in this line of “fun with knowledge” brings a series of benefits. Some studies point out that solving crossword puzzles works as a real gymnastics for the brain, keeping it more active and delaying the loss of memory and cognitive abilities of human beings throughout their lives.
The reflections of this can be seen through the frequent comments made by assiduous players. With more than 75,000 engaged users, the CodyCross Facebook group is a true meeting place and exchange of experiences between fans from all over the world. “I like CodyCross because it’s a game that encourages learning and provides interaction,” shares Lúcia, a CodyCross player.
Founded in 2013, Fanatee is a global reference in the development of word games and Braintainment. Offered in 11 languages, successful games such as CodyCross, Stop, Word Lanes, LunaCross, among others, were created by the company and are present in more than 200 countries.
Marcelo Castelo, CMO and partner of the company, celebrates:
“We are proud to say that we are a game studio founded by Brazilians that, in a short time, achieved a truly outstanding position on a global scale. We are constantly working to not only bring new things to our games, but also to release new games with our DNA of innovation, fun and culture.”
The numbers have been proving the potential for this growth. In 2022 Fanatee reached the mark of 250 million downloads of its games globally. In Brazil alone, there were 30 million. All games are available on Apple (App Store) and Google (Play Store) app stores.
Want to know more? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Ana Maria Braga stars in Braintaiment’s global company campaign appeared first on DNEWS.
