The partnership idea will also extend to shopping dates such as Black Friday and Christmas
Mercado Livre and Casimiro teamed up for the Brazilian Championship virtual broadcasts on the streamer’s Twitch. During the broadcasts, which take place on the brand’s YouTube, Casimiro will disclose MeLi offers to the public.
In addition to this partnership, the streamer will also receive special guests in their lives. Thais Nicolau, branding director for Mercado Livre in Latin America, said that the idea is that the partnership extends to other important dates, such as Black Friday and Christmas.
“Our goal is really to unite, in this partnership, several national passions and to be present in different moments of our consumer in a genuine way, offering experiences and not interruptions”, he said.