The action also gained support from other brands such as Havaianas, Snickers, DT3, Red Bull, Iron Studios, Logitech and FOM.
Samsung has prepared an experience action for the launch of the curved gaming monitor Odyssey Neo G9 in Brazil. In partnership with Housi, a subscription-based housing platform, it created the Gamer Odyssey Room, a customized space to offer gamers another type of experience and show the new product’s differentials.
Influencers who are part of the recently announced Squad Odyssey, such as Gabi, Esa, Natividade, Bah Gutierrez, Smzinho, Jessie, Nuuh, Nakano and Ruyzo, will be the first to enjoy the initiative, created by the agency Cheil. But the space can also be used by the public, from rental on Housi’s own website – it will only be available until July 30th.
“The Gamer Odyssey Room was designed to show the Brazilian public, in a creative and totally immersive way, a little bit of the transformative experience that the Odyssey Neo G9 monitor provides gamers”, says Camila Pádua, monitors and events manager at Samsung Brazil.
The action also gained the support of other brands such as Havaianas, Snickers, DT3, Red Bull, Iron Studios, Logitech and FOM, which enter with technology, decoration, food and beverage products. In common, they all seek to generate conversations for an audience that is growing every day in the country.
