The 120 wine brand, from the Chilean winery Santa Rita Estates, promotes from June 16 to 19, an action with digital influencers during the Winter Festival held in Campos do Jordão, in the interior of São Paulo.
The campaign marks the launch of Red Blend, a new label that has just arrived in the Brazilian market, as well as taking advantage of the winter season to create experience and content in an aspirational place.
In addition to inserting the 120 brand in important events that rock the Winter Festival, such as Feijoada La Villete, the Chilean winery invites great digital influencers: Sarah Andrade, Bil Araujo, Erika Schneider, Gui Napolitano and Thais Braz, for a unique experience in Casa de Janela 120, a space developed to host them and to create content along this journey with the brand.
“The Winter Festival is the most awaited party in the city of Campos do Jordão. This year, more than 150 thousand people are expected in this period. A great opportunity to reinforce the quality of our labels and present the launch of 120 Red Blend for the Brazilian consumer. Nothing better than doing this by promoting a unique experience for digital influencers who identify with our brand, which brings in its DNA the idea of celebrating meetings”, says Jaqueline Cardoso, Marketing Manager Brazil.
The campaign content can be viewed on the partner influencers’ Instagram and on the brand’s profile.
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