Kelen Lima, Budweiser Sports Culture and Content Manager, gave an exclusive interview to AdNews talking about the brand’s partnership with NBA House, the event that seeks to bring the American basketball league experience to Brazilian fans.
Check out Kalen Lima’s interview:
AdNews: What is it like to be back with the public in a space as remarkable as NB
Kalen Lima: Our role is to provide unique experiences for people, all in the face of Budweiser and everything we’ve built alongside the NBA.”
AD: How was the creation of the project in partnership with NBA Brazil conceived?
KL: This year, we’ve been talking a lot about the return of music to the stage and how we’re supporting artists in the music scene. So, at NBA House, it couldn’t be different and we decided to follow our trajectory. As a main initiative, we are bringing the music directly to the event, not only to entertain the audience, but by providing a unique stage for artists to showcase their work, something that only Budweiser, as the official beer of the NBA, could do.
Right at the opening of the house, we prepared a special show by Ludmilla, the brand’s artist in Brazil, in addition to the participation of DJ KL Jay. Over the other game nights, we have taken several DJs to show their work and make their presentations. We also had the opportunity to give space to Bonde da Gabriellê, winner of Budweiser’s reality show, Sobe Junto, and now brand ambassador”
AD: What were your biggest expectations about the project? Was the audience larger than imagined?
KL: As we mentioned, the NBA House is one of the most anticipated events annually by fans, but also by those who enjoy everything that involves the sport and the league. We can see, every Game Night, all the public success. And more and more, people want to participate and be part of everything that involves the event.
As a brand that presents the NBA House in another year, seeing this result is very important. We believe in the power of influence of sport beyond the moves of each match, as a source of inspiration that influences people’s lifestyle. And all the success of the event proves that”.
AD: Lately, brands are thinking more and more about the consumer experience than just the sale, how has BUD created this even greater connection with its consumers?
KL: We have increasingly observed the importance of being part of the consumer’s journey, without interrupting him. Be it a concert, a big festival, a sporting event… More than imposing what we think is important, we need to understand what people want and make ourselves relevant within that conversation. Of course, the initiatives need to help build everything we want to count as a brand and be part of our premises.
Throughout our history, we have a strong connection with music, sport and everything that involves both, not only on the stage or inside the court, but that surrounds them, whether culturally or in the urban scene. As a global brand, we want to make a link between what is international and what is national, valuing and democratizing global initiatives and also elevating all Brazilian culture outside the country”.
Want to know more? Don’t forget to follow the ADNEWS on social media and stay on top of everything!
The post Kelen Lima talks all about Budweiser’s partnership with the NBA appeared first on DNEWS.