The world of beauty has undergone several transformations over the last few years. They are new ways of expressing yourself and exercising creativity, whether for those who identify with light and natural makeup, or for those who love more powerful versions.
A M·A·C Cosmetics, which is a brand that since its creation has been concerned with and values individuality and diversity, invites, for the second year in a row, the Brazilian singer Pabllo Vittar, who starred in the Baile dos Olhos campaign in 2021 with Natti Natasha. Today, alongside Mexican singer Karol Sevilla, they star together in the EUx1000 campaign, presenting their favorite items from the brand and the new Color Excess gel eyeliner, with 12 pigmented shades prepared to increase intensity and beautify the shape of the eyes.
In order to get closer and closer to generation Z and keep the passion of its Millennial fans, the brand bets not only on the stars Pabllo and Karol, but also on the Mexican actress Lizeth Selene to celebrate the joy, contemporaneity and plurality that reflect the DNA ofM·A·C.
“EUx1000 is about the individuality of each one and how we can celebrate our multiple versions using makeup as a tool to show that to the world! With this campaign, M·A·C reminds us of the importance of connecting with ourselves and our different versions.”, says Ana Bernabé, director of M·A·C Cosmetics Brazil.
The combination of the products of the EUx1000 campaign and the brilliance of the celebrities invited by the brand is perfect to unite the generations. AM·A·C composed the makeup for the campaign withliquid base (Studio Fix Fluid FPS 15, Studio Radiance Face & Body Studio Waterweight FPS 30) e powder base (Studio Fix), liquid Paper (Studio Fix 24H), batons (Retro Matte Ruby Woo, Matte Velvet Teddy, Retro Matte Liquid Dance With Me, Powder Kiss Mull it Over e Powder Kiss Mull it Over Liquid), gloss labial (Lipglass Clear e All Things Magical), eyelash mask(Up For Everything Lash and In Extreme Dimension), among other brand darlings.
In addition to the products that consumers already love, M·A·C presents the new Color Excess gel eye pencil, with a formula that allows a smooth and creamy application, providing intense pigmentation and high definition in just one pass. It lasts for up to 24 hours, is waterproof and features a retractable mechanical pencil design, essential to ensure perfect accuracy.
Created to flatter the shape of the eyes, the full versatility in the new M·A·C Color Excess coatings draws graphic shapes on the lids and adds a gentle wash of color to the lines of the eyes. The pencil’s new Line-Lock technology provides gel-like precision with the ease of a simple pencil application.
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