The traditional Brazilian advertising event, back in action in 2022 after a five-year break, the event will take place between the 24th, 25th and 26th of August, on Eventplay’s digital platform and physically in Gramado – Serra Park –, the sale of Tickets starts from June 1st.
The last edition of the Gramado Publicity Festival took place in 2016. On that occasion, it was done entirely in a face-to-face format. The choice of the hybrid format for this year is due to preventive measures against COVID-19.
To mark the return of the festival, the chosen theme was one that relates to the current moment of the advertising market in Brazil and in the world: Advertising in the era of digital experiences. Based on this line of thought, several topics will be discussed and presented at the Gramado event.
The event’s CEO assumes Andressa Martins, a female leader aligned with the mission of connecting to the current advertising market, with an eye on the future. In this edition, the festival signed a partnership with MField, a São Paulo influencer marketing and digital activations agency, which signs content, curatorship and press relations for the event.
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