The initiative seeks to contribute to giving visibility to trans people in the hiring processes by companies
Google launched a campaign with real stories from trans professionals, such as Aletze, a pedagogue and school principal, Athos, a social scientist, and Miguel, a chef and gastrologist. The initiative seeks to contribute to giving visibility to trans people in the hiring processes by companies.
Data from Antra (National Association of Transvestites and Transsexuals) show that 90% of the trans population in Brazil depends on the informal market for a source of income.
The film is inspired by the ballrooms, spaces of refuge, reception and that gained strength and notoriety throughout the 80’s. There, trans people could perform their performances and be whatever they wanted. The action was built with the consultancy Transempregos, which indicated the professionals and helped in the development of the contents.
According to big tech, the strategy also includes other actions that will be published on the company’s official profiles on social networks, the result of a partnership with trans and cis influencers and also with the consultancy Transcendemos.