AlmapBBDO, Galeria, GUT, Talent Marcel, Tech and Soul and VMLY&R add up to 15 pieces with chances to win Lions
The Brazilian market has 15 positions on the Print & Publishing shortlist in the 2022 edition of Cannes Lions. Five agencies compete in the category, which was once one of the biggest at the festival. GUT is the agency with the highest number of competing pieces, with seven positions. One of the campaigns is “New iconic kisses”, famous for having already won other awards this year, created for Mercado Livre, which competes in two subcategories.
The Gallery has three shortlisted pieces for McDonald’s; Talent Marcel competes with two finalists for Go Outside; while AlmapBBDO, Tech and Soul and VMLY&R each have one job.
In total, Print & Publishing has 76 finalists in this edition of Cannes, which starts this Monday (20) and runs until Friday (24), on the French Riviera.
Check out the Brazilian finalists:
Mc Café 1, from the Gallery to McDonald’s
Mc Café 2, from the Gallery to McDonald’s
Mc Café 3, from the Gallery to McDonald’s
Titanic, by GUT for Mercado Livre
The Balcony Kiss, by GUT, Mercado Livre
Game of Thrones, by GUT for Mercado Livre
The Notebook, by GUT for Mercado Libre
The Lovers Magritte, by GUT for Mercado Livre
A Victory to be Repeated, da Tech and Soul para Mitsubishi Motors
Take this ad for a run, da Talent Marcel para Go Outside (travel/leisure)
Take this ad for a run, da Talent Marcel para Go Outside (adapted print)
New iconic kisses, from GUT for Mercado Livre (social behavior)
True trending, by AlmapBBDO for Havaianas
New iconic kisses, from GUT for Mercado Livre (corporate purpose & social responsibility)
The real problem, by VMLY&R for Acts