The duels between the Golden State Warriors and Boston Celtics for the 2021/22 NBA title crowned another season of good ratings for the Band this week. When crossing data for the season with the same period in 2021, the increase was 33%. Approximately one million four hundred thousand NBA fans followed the first five matches of the finals in Greater São Paulo through the Band. Second Daniel Gavazzi, Sports director at Band, the renewal of rights for the next season is already assured.
The broadcast of the 45 games on open TV was sponsored by Budweiser, Ruffles and XP; with Sadia/BRF in the Top 5 seconds. Popeyes and Burger King took the local quotas for São Paulo and Rio de Janeiro. “Brands want to connect with the young and highly qualified audience that watches the NBA, a premium product of our sports programming grid”, says Daniel Simões, national director of Market at Grupo Bandeirantes de Comunicação.
The season was decided last Thursday with the victory of the Golden State Warriors, which beat the Boston Celtics by 103-90. , “Band Esporte Clube” and “Show do Esporte”. The NBA broadcast team is formed by Ivan Bruno (narrator), Álvaro José (commentator), Danilo Castro (commentator) and Eduardo Barão (comments and reports directly from the courts in the USA).
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Band teve quatro cotistas nas finais da NBA appeared first on ADNEWS.
