Campaign celebrates two years of Brazilian sellers on the platform and runs from June 20 to July 7
Shopee is completing two years of Brazilian sellers on the platform and, to celebrate, it launched the “7.7 Anniversary” campaign, which will give up to R$ 6 million in discount coupons and free shipping on purchases between June 20th and July 7th. .
The campaign, recorded in the streets of São Paulo, features a jingle inspired by the soundtrack “Coincidance” and will feature a team of 20 influencers, such as: Ivan Baron, Weel Silva, Caio Afiune, Patricia Ramos, Camila Monteiro, Alexia Brito, Sthefane Matos, Beca Barreto, Julia Puzzuoli, Morgana Santana, Yarley Ara, Junior Caldeirao, Mariana Menezes, in addition to the profiles Sou Eu Na Vida, Gina Indelicada, Perrengue Chique, Tuitteiros, Página Lixo and Memes Br.
In addition to broadcasting on the main open TV channels (TV Globo, Record TV and SBT) and pay TV in Brazil, local production will also be shown on online marketing channels in other Latin American countries with Shopee operations such as Argentina, Chile, Colombia and Mexico.
“We want to increasingly connect our more than 2 million Brazilian sellers registered on the platform with more local consumers and contribute to the growth of e-commerce in the country”, said Felipe Piringer, responsible for Shopee’s marketing.
