In Brazil, the new network arrives as a result of the integration between Isobar, dentsuMB and NBS.
Dentsu International announced the formation of a new global creative network, Dentsu Creative, from the union of the agencies DentsuMB, 360i and Isobar. In Brazil, the new network arrives as a result of the integration between Isobar, dentsuMB and NBS.
The announcement was made this Monday (20), at the Cannes Festival of Creativity, by Wendy Clark, CEO, and Fred Levron, CCO Global, who will be responsible for leading the operation.
The movement seeks to foster integration, horizontal creativity and the company’s ability to deliver projects with “ideas that create culture, shape society and invent the future”, in areas such as entertainment, earned attention and experience.
The network will consist of 9,000 experts in 46 markets who will be connected to 37,000 media and CXM experts, collaborating in partnership with Dentsu Japan.
“If you had the opportunity to build a new global creative network designed for the modern world, what would it look like? That’s what we’re answering with the launch of Dentsu Creative. Customers, our talent and the industry at large are yearning for a change in the way we build brands, collaborate and also the role we give to creativity,” said Levron.
By the end of the year, Dentsu Creative is expected to become Dentsu International’s only creative network. Over the next few months, the holding company promises to announce the professionals who will be responsible for leading the new project.
