Heineken 0.0 announced its partnership with streamer Gaules and became the tribe’s official beer, a name given to the influencer’s fans.
The partnership reinforces the brand’s positioning of presenting esports players with an alternative to enjoy a beer, without alcohol, without reducing performance during game matches.
The contract provides for the exposure of the Heineken 0.0 brand in the broadcasts, as well as insertions in the social networks Instagram and Twitter of Gaules and Tribo, in addition to special content that will be developed together.
“Sealing these bonds allows the brand to integrate a new ecosystem, generating entertainment and relevant experiences for the players who accompany and participate in the competitions”, explained Eduardo Picarelli, director of the Business Unit of the Heineken brand in Brazil.
With more than three million followers on his Twitch channel, Alexandre Borba, known as Gaules, became the owner of the biggest live on the internet, with 710 thousand simultaneous viewers on the platform.
