Garena must present new visual elements and a new brand graphic set
Garena presented the new Free Fire logo. The new brand kept details familiar to fans and players, such as the knife in place of the Free Fire letter “i”, but changed the writing font.
“Through this new visual identity, we hope to create a striking and unique art style, allowing them to continue to enjoy an even more inclusive and immersive in-game experience,” said Harold Teo, Free Fire Producer, Garena.
According to Teo, the new logo is the first step of a new visual identity for the game that should be presented in July this year.
“The new logo is just a part of this new Free Fire look and I can’t wait to share more details in the coming weeks,” added the producer.
Among the novelties, Garena is expected to present new visual elements such as a new font family “”Garena Free Fire”, known as “GFF”, created in partnership with font designer Akira Kobayshi and a new branded graphic set inspired by the new logo and the game interface.
