The agency will be responsible for taking care of the company’s relationships with the press and influencers.
Approach Comunicação won the Payot Brasil account and will take over the service of the brand from June 2022.
The agency will be responsible for promoting new releases, in addition to the relationship with the press and brand influencers.
The account will be allocated to the agency’s beauty center, under the management of Tatiana Izquierdo and with Hannah Drumond, executive director of Approach in São Paulo, as account management leader.
In the market since 1953, Payot operates throughout the national territory and has more than 160 products available in the country.
