The action “Why wait if you can anticipate?” was conceived by Digio’s in-house agency and produced by CirCo Filmes
Digital bank Digio launched a campaign to talk about the anticipation of the anniversary withdrawal of the Severance Indemnity Fund (FGTS).
With the concept “Why wait if you can anticipate?”, the action conceived by Digio’s in-house agency and produced by CirCo Filmes portrays Edgar’s story with a surprise birthday party.
Contrary to what happens in a traditional surprise party, the birthday person surprises the guests to show that he can always advance the pleasures of life.
The action also unfolds in sketches with characters that anticipate important moments in life such as vacations, trips and others.
“We want to show that the anticipation of the FGTS anniversary withdrawal is a quick and easy option for our customers to invest in dreams, plans or other experiences they want”, explains Loreta Caporrino, Head of Marketing at Digio.
The campaign will be publicized on digital channels such as Google, Youtube, Facebook Instagram and TikTok.
