PUMA launches partnership with Frida Kahlo Corporation and OEG Latino, presenting the PUMA x FRIDA KAHLO in honor of the iconic Mexican painter. The parts are already available in Brazil.
PUMA x FRIDA KAHLO apresenta designsthat mix style with purpose. Frida’s art and culture illustrate a story of female empowerment and independence. The passion expressed by the artist continues to encourage women to move forward.
Highlight of the collection, the Run XX NITRO Frida Kahlo presents the newly launched sneaker from the German brand, designed and made exclusively for women, with a design that expresses the Mexican artist, with floral details and a black upper with red and gold accents. Clothing and accessories complete the collection.
The collection is part of the new Female Artist Series from PUMA, an initiative that celebrates equality and empowers the voices of women artists. Always defying norms, Frida Kahlo channeled her struggle into art, becoming one of the most inspiring artists in history. Through Female Artist SeriesPUMA is creating a new dimension for its She Moves Uscreating purposeful products in partnership with historic artists as well as those on the rise.
PUMA x FRIDA KAHLO is available exclusively on the website of PUMA.
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