Aimed at the end consumer, the São Paulo Coffee Festival is a celebration of the coffee community and culture, with diverse gastronomic and cultural experiences – coffee tasting from the main coffee shops and micro-roasting, interactive and sensory workshops, bean-based cocktails , live music and art, without forgetting, of course, the foods that orbit this universe, the event is for all drink lovers.
Brazil is known for being one of the great coffee producers. In recent years, we have seen an increase in concern about the grain and its processes, making the specialty coffee category emerge, as well as the emergence of new coffee shops among their admirers and regulars, the so-called coffee lovers. From home-brewed coffee to the specials of modern coffee shops, whether with or without sugar, the drink is part of the Brazilian DNA.
For the first time in Brazil, the international festival that was born in London and is present in Amsterdam, Cape Town, Los Angeles, Milan, New York and Paris, lands in São Paulo in one of the great postcards of the city, at the Bienal, located in Ibirapuera Park.
Expecting to attract more than nine thousand visitors in three days, the festival held by Allegra Events for more than ten years, arrives in the country in partnership with Revista Espresso/Café Editora – a company with more than 19 years of experience in events and content. of special coffee. In its 11th edition, the event in the capital of England has 30,000 visitors.
During the 24th to the 26th of June, between the hours of 2 pm to 9 pm on Friday, and from 10 am to 6 pm on Saturday and Sunday, the public will be able to participate in various experiences and activities in the world of coffee. Among them, tastings of drinks and snacks, workshops with professionals, workshops and interactive spaces, in addition to watching the Brazilian Barista Championship organized by BSCA (Brazilian Association of Specialty Coffees).
“São Paulo’s specialty coffee scene is full of great professionals and cutting-edge coffee shops. Consumers will have the joy of knowing all this at the festival and taking home unforgettable experiences. The idea is for him to feel like he is in a great coffee shop and enjoy the best that this universe can provide”, comments Caio Alonso Fontes, director of Café Editora and organizer of the São Paulo Coffee Festival.
The spaces for experience and interaction for visitors at the Festival will be ‘The Lab’ – a place reserved for chatting with professionals from the coffee universe; ‘The Kitchen’ – classes with chefs and pastry chefs such as Vivianne Wakuda and José Barattino who will demonstrate their special recipes; ‘Latte Art Live’ – actions that involve the art of “drawing” on milk, such as the TNT (competition for who makes the best latte art.
Professionals and amateurs can participate), in addition to various workshops on the subject; ‘A Roasting’- curiosities about this very important step of coffee with professionals in the area. The public will still be able to roast their own beans with the help of experts and take home; and the ‘Sensory Room’ – guided tastings that reveal the aromas and flavors of this much-loved drink.
Tickets range from R$50 to R$100, and the consumer is entitled to coffee and food tasting; educational and interactive workshops; experience with renowned baristas and chefs. The value for just one day is R$50 (full price). For those who want to visit the three days, the individual combo costs R$100 for the entire tour. Both options are entitled to half price and discounts for children. Also, the organization offers a VIP ticket that, in addition to participating in the event with all the attractions, receives a kit that contains an ecobag with special gifts, a glass and a coffee cocktail drink.
The event is sponsored by 3 Corações and Nescafé; official support of Café Orfeu, Café Santa Mônica with Philips Walita and Café Store, organized by Allegra Events and Revista Espresso/Café Editora.
Important information about the São Paulo Coffee Festival
Data: 24th to 26th of June 2022.
Time: Fri – 2pm to 9pm / Sat. and gift. – 10 am to 6 pm.
Local: Fundação Bienal de São Paulo – Ibirapuera Park (Av. Pedro Álvares Cabral, s/n – Vila Mariana, São Paulo – SP, 04094-050).
Tickets: entry and participation in all the diverse programming throughout the day and tasting of coffees and drinks based on it, interactive workshops and experience with baristas and chefs.
Daily advance (individual): Full R$50.00 – Half price R$25 | Children (up to 12 years old) R$10.00 | Children (up to 3 years old) Free.
Combo 3 days in advance (individual): Full R$100.00 – Half price R$50 | Children (up to 12 years old) R$20.00 | Children (up to 3 years old) Free .
Daily VIP (Individual): R$95.00 – including the KIT with ecobag, gifts, 1 cup and 1 coffee cocktail drink.
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