Partnership aims to increase player community in the market and bring new local partners to the game
Bayz announced a partnership with The Sandbox with the aim of expanding the game in the Brazilian market.
Together, the brands will bring Brazil’s IPs and entertainment brands to the metaverse, including music, fashion, lifestyle, culture, architecture, sports, celebrities, TV and media.
“Brazil has a rich and vibrant entertainment culture that we want to bring to The Sandbox to connect more users from South America and Latin America. We are happy to have Bayz as a partner to help us include Brazil’s culture and diversity in the metaverse,” said Sebastien Borget, COO and co-founder of The Sandbox.
Bayz will be responsible for creating experiences and integrating new players from the local market to the metaverse. With this partnership, The Sandbox will feature a full-time team at Bayz, focused on growing its community in Brazil and bringing new local partners into the game.
“We are excited to partner The Sandbox in Brazil with us to expand their ecosystem into a new region. We look forward to working with them to connect with an ever-growing community and create strategic regional partnerships to add to The Sandbox’s already impressive collection,” said João Borges, co-founder of BAYZ.
