A study by Askids indicates that children and teenagers spend an average of 11 hours a week on platforms
The Askids study pointed out that streaming services reach 86% of children and adolescents in Brazil. The survey heard 9,667 children and adolescents between 3 and 18 years old, between April and November 2021.
Data were collected through online surveys, in questionnaires distributed in a representative sample of the connected population at the national level, according to criteria of gender, age, socioeconomic level and place.
According to the survey, the country’s underage audience spends about 11 hours a week watching content available on streaming platforms. In the case of adolescents between 9 and 18 years old, the reach exceeds 90% and reaches 13 hours per week.
The platforms most accessed by children and young people in the Brazilian market are Netflix (76%), YouTube (70%), Amazon Prime Video (35%), Disney+ (28%), Google Play (20%), YouTube Kids (19%). %), GloboPlay (16%), SBT (16%), StarPlay (8%), ClaroTV and Twitch (5% each).
Among the features highlighted by users on the platforms are: favorite content, news, ease of use, ease of search, news and varieties.
The Askids study also mapped the use that children and adolescents make of channels on social networks to seek additional information about content watched via streaming, with Youtube being the most used channel on average (61%), followed by Google (34%). .
Another point raised by the survey is the strength that series and movies have in boosting the purchase of products: 6 out of 10 children and adolescents look for licensed products such as clothing, toys and books.
