In a second collaboration with AFEW, following the AFEW x ASICS GEL-LYTE™ III “Beauty of Imperfection”, ASICS Sportstyle launches the AFEW x ASICS GT-II™ “Uplifiting Pack”.
The new model seeks to raise awareness of depression and other mental illnesses. Egotrip designed a special launch box based on the personal experiences of its co-founder, Erol, who inspired the campaign’s concept and content ideas. Feeling comfortable with what is being done and moving forward in a positive way was something that was recommended to her by her therapist at the time, and thus developed into the idea of the “Uplifting Pack”. If you are facing difficult times, look up, keep your head up and be positive. Check out the AFEW x ASICS GT-II™ “Uplifting Pack” Unpacking video:
AFEW designed two colors for the GT-II™ shoe, one in different shades of gray and the other in a mix of beige, brown and salmon colors. Both pairs feature a premium and diverse mix of materials, as well as a brain design on the sockliner and partially translucent sole.
10% of the proceeds from this special release will be donated to the German Depression Support (Deutsche Depressions Hilfe).
The models are already available on ASICS e-commerce and partner stores with a suggested value of R$ 799.99.
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