Some winners of this year’s Cannes Lions International Festival of Creativity were revealed during the first awards show of the week.
Simon Cook, CEO of LIONS, said: “We are delighted to announce our first winners who are raising the creative bar as the global creative community comes together in Cannes to drive progress through creativity and benchmark creative excellence on the stage. global”.
Outdoor Lions received 1,809 entries and 48 awards: 10 Gold, 15 Silver and 23 Bronze. The Grand Prix went to “Liquid Billboard” by Havas Middle East in Dubai, and “Cultural Insight” to Adidas. The world’s first swimming billboard was created to promote the brand’s new all-inclusive swimwear collection.
At Print & Publishing Lions, 795 entries were received and 21 Lions were awarded, totaling 4 Gold, 6 Silver and 10 Bronze, and the Grand Prix went to ‘The Elections Edition’ of Annahar Newspaper by Impact BBDO Dubai, ensuring a second United Arab Emirates Grand Prix. Commenting on the Grand Prix, Print & Publishing Lions Jury President Natalie Lam, Creative Director, Publicis Groupe APAC & MEA in Hong Kong, said: “The Elections Edition has the kind of genius simplicity we often see in Grand Prix work. winner. The best job is the least complicated. It cuts through the clutter and goes straight to your heart. The innovative thinking element also drives work at Lion.”
Radio & Audio Lions received 692 entries and 23 Lions were awarded: 3 Gold Lions, 7 Silver Lions and 12 Bronze Lions. The Grand Prix went to the British Museum’s ‘The Unfiltered History Tour’, for VICE Media, by Dentsu Creative, Bengaluru / Dentsu Creative, Mumbai / Dentsu Creative, Guragaon, a creative and innovative unofficial podcast guide to the disputed artifacts of the British Museum.
At Health & Wellness Lions, which honors creativity for personal well-being, 1,213 entries were received and 38 Lions awarded: 7 Gold, 11 Silver and 19 Bronze. The Grand Prix went to ‘The Killer Pack’, Maxx Flash Mosquito Repellent Coil, from VMLY&R, Mumbai. This innovative mosquito repellent, made with 100% biodegradable packaging, kills mosquito larvae when discarded in dumps, dumps and standing water, helping to break the vicious cycle of threatening diseases like dengue and malaria in India.
Pharma Lions, which celebrates creativity that changes lives, out of 298 entries, 11 Lions were awarded: 2 Gold Lions, 4 Silver and 4 Bronze Lions. The jury awarded the Pharma Grand Prix to ‘I Will Always Be Me’ to Dell Technologies & Intel, VMLY&R, New York. Jury President Brett O’Connor, Executive Creative Director, VCCP Health UK, said: “This work surprised us, the way they manage, through the user experience, to tell a very simple story about their condition to loved ones, friends and family. The genius behind the user experience to shorten the process from three months to 30 minutes for us was invaluable, especially at a time in their lives where every second counts.”
The Lions Health and United Nations Foundation’s Grand Prix for Good, which is awarded to work created for non-profit organizations and charities, has been awarded ‘Lil Sugar—Master Of Disguise’ for Hip-Hop Public Health (HHPH) by the AREA 23, an IPG Health Network Company, New York. Powered by a music video with a song, co-written and performed by rap sensation Darryl DMC McDaniels of Run-DMC, this highly creative work used rap, storytelling and games to make nutritional literacy fun and turn kids into sugar experts, driving engagement through Lil Sugar app downloads.
The Young Lions Print Gold winner was also announced live on stage: ‘The Protest Cardboard’ by Will Cega and Rafael Quintal, Germany. The five Global Growth for Progress Councils will meet for the first time at Cannes Lions, working collectively throughout the festival and throughout the year to deliver solutions and drive creative progress for business and society at large. Next Friday, the 24th, the Councils will meet on the Lumière stage to set the agenda and announce their commitments for the coming year.
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