During the competition, the brand will have a stand on Saquarema beach, with a lounge, showers and a roulette of gifts.
Australian Gold announced the sponsorship of the Brazilian stage of the World Surf League Championhip Tour, called Oi Rio Pro, which takes place between June 23 and 30, in Saquarema, Rio de Janeiro.
To celebrate the sponsorship, which will last until the 2023 season, the brand has prepared a digital activation that talks about the “firsts” of athletes and sports personalities, such as Letícia Bufoni, Mari Gonzalez and the entire team of influencers from the company.
During the competition, Australian Gold will have a stand on Saquarema beach, with lounge, showers and a “Felling gold” rooftop, with scenography, ambiance and slow motion camera for content production, in addition to a Gamefication roulette with distribution of gifts.
In addition to the sponsorship, the brand also announced the contribution to the athlete Cholé Calmon, a professional surfer, who became part of the brand’s team of influencers, which includes names such as the Paralympic athlete Fernando Fernandes and the professional skateboarder and surfing enthusiast, Letícia Bufoni.
“With the announcement of Chloé’s sponsorship, we want to start an annual incentive platform dedicated to the sport. We don’t just want to contemplate surfing professionals, but also projects and modalities that share the solar lifestyle so characteristic of the brand”, said Carolina Carrasco, Communications Manager Mr.de Australian Gold in Brazil.
Another front of the sponsorship platform is support for sports projects, more specifically related to surfing, such as the Coolture Life surf clinic, created by surfer Claudinha Gonçalves and dedicated to women of any age and level of practice; the Surfistas Negras, a movement created by journalist and surfer Erica Prado, which praises black and northeastern women in the sport and the project Bailarinas ao Mar, conceived by Jasmin Avelino, a biologist and two-time Brazilian longboard champion, which seeks to value and encourage longboard surfing. feminine.
“In this half of 2022 alone, Australian Gold has focused 20% of its communication budget on sports projects and purposes, and our goal is to grow this investment for the next season, in 2023, focusing mainly on female initiatives in sport and young talent, ” completed Caroline.
