The action is part of fintech’s strategy to acquire new customers and increase recurrence in the use of the platform
Ame, from Americanas SA, is the newest sponsor of Maracanã, an action that is part of the fintech strategy to acquire new customers and increase the recurrence in the use of the platform. The company also foresees initiatives to increase the visibility of the brand in the stadium.
According to the company, in addition to offering digital payment at the stadium’s internal establishments, it expects to reduce and simplify the purchase process at fast cashiers in the North, South, Upper East and Lower East sectors, using technology, which uses QR Code.
With the partnership, fans who pay with Ame at the stadium will receive 10% cashback, with a limit of 30 reais per purchase. The benefit, which is cumulative, may be to use the balance in new purchases of consumer items in Maracanã itself, in other fintech partner establishments and channels that are part of Americanas SA
“The sponsorship of Maracanã is a great opportunity for Ame to connect with millions of Brazilians through sports and entertainment, engaging new customers and reinforcing our purpose of democratizing access to financial products and services, such as loans, insurance and plans. , prepaid card, credit card and Pix”, says Anna Saicali, CEO of fintech.
The partnership will also allow the brand to display its communications on the stadium’s internal screens and televisions, in addition to being present in the access tunnels of the stands, internal signage in bars, points of sale and in public circulation areas.
