The company launched a clothing collection that features a campaign starring singer Lucy Alves and Thaynara OG
Riachuelo seu joined the influencer Thaynara OG and will sponsor São João da Thay for the third consecutive year.
The charity party will take place on June 28, at Multicenter Sebrae in São Luís, and its premise is to raise funds through the purchase of tickets, which will be donated to the United Nations Children’s Fund (Unicef), a partner of the influencer, who has been an ambassador since 2020.
“Promoting the culture of regional festivals is a celebration of our history and a reaffirmation of our values. We are happy to contribute to the causes of the United Nations Children’s Fund through the event promoted by Thaynara”, said Thaís Castro Lima, Head of Marketing at Riachuelo.
With an expectation of 10 thousand people, the event has a wide and diverse list of artistic, cultural and guest performances such as singers Zé Felipe, Lucy Alves, Felipe Araújo, Juliette, Glória Groove, Fabrícia Almeida, Aldeir Patrão, Fernando and Franco, Bar Table, Nothing Maryel and others.
To celebrate the date, Riachuelo launched a campaign for the collection of pieces focused on the São João parties and features a song signed by Lucy Alves called “Tum Tum Tum”, starring alongside Thaynara OG.