The content produced will account for 50 new series, launched on the social network and will be produced in at least eight different languages.
Pinterest and Tastemade have teamed up in a partnership to curate creators, content series and live streaming on the photo-sharing social network.
The partnership will last several years and is already taking place in the US, Latin America, Europe and the Asia-Pacific region. As part of this new partnership, people will be able to discover content through Idea Pins, new content franchises and
“The biggest trends across platforms right now are in video, creators and live streaming. We have a long history of deeply engaging the Pinterest audience and are excited to take even more Pinners from inspiration to achievement through video storytelling,” said Tastemade co-founder and CEO Larry Fitzgibbon.
The content produced from the partnership will account for 50 new series, launched on the social network and will be produced in at least eight different languages in Tastemade’s global studios.
As part of the collaboration, creators will have the opportunity to partner with both Tastemade and Pinterest in real life. Tastemade will host a series of in-person events for creators at its studios around the world, including Los Angeles, London, Tokyo, Jakarta, Mumbai, São Paulo and Buenos Aires.
Creators from both platforms will come together for community-building activities, creator activations, and training sessions focused on curating more high-quality video stories and overall Pinterest engagement.
“This is a natural extension of our existing partnership at an important time for Pinterest and I am excited to build something even bigger to inspire Pinners in more languages around the world,” added Malik Ducard, Chief Content Officer at Pinterest.
