Ame launched its Christmas campaign starring the presenter Xuxa and the humorist Paulo Vieira.
The campaign has a 30” film for TV and associates some excerpts from Xuxa’s songs and films with the features offered by the company. “So whatever I want… Ame will give it to me!” and “No low mood, Paulo! You don’t need Noel: it’s all in the Super App Ame!” are some examples, in addition to a joke with the name of the presenter “Ai, Santa Maria das Graças, and the slips!?”.
In addition to the TV movie, the campaign has OOH pieces and digital content in videos, portals, YouTube, posts and stories on social networks.