This Thursday’s LIVEADS will bring guests to talk about the sports market and its sponsorships. Anna Luisa Dafico, marketing manager at Heineken Brasil and Fábio Wolff, director at Wolff Sports & Marketing, will talk about the relationship between sponsors and sporting events in the country, in addition to telling the expectations of this market throughout the year.
In addition to the guests, LIVEADS, our program of lives with professionals from the universe of technology, creativity and innovation, features a presentation by Nicole Siniscalchi, editor-in-chief of Adnews.
Meet today’s LIVEADS guests:
Anna Luisa Dafico: Anna is marketing manager at Amstel in Brazil, one of the main brands of the HEINEKEN group in Brazil, dedicated to the mainstream beer universe. The professional has been working for the company for 7 years, in which she has led brands such as Itubaína and Viva Schin, and led the planning and implementation of all trade marketing activities for the Heineken Brasil brand in Rio de Janeiro, Espírito Santo and Ribeirão Preto. . Anna attended the Master’s in Business and Management (MBM) and Business Administration at Fundação Getulio Vargas.
Fabio Wolff: With 26 years of experience in the market and a master’s degree in Football Industry from the University of Liverpool, England, Fábio Wolff is one of the most recognized names in the sports marketing industry in Brazil. Since 2006, he has been running Wolff Sports, an agency that has closed more than 2000 contracts in the last seven years, involving 102 national and international clubs. He is also the presenter of the podcast “Patrocinei!”, and a professor in the MBA course in Sports Management and Marketing at Trevisan Escola de Negócios.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post LIVEADS #15 | Another episode of the Podcast is on the air appeared first on DNEWS.
