With the motto “There, I changed!” the project was created and developed in partnership with Adventures
ZAP Imóveis invited Gil do Vigor and Paulo Vieira to star in a series of content to help the public in the process of searching for and moving to a property.
With the motto “Ready, I changed!”, the project, created and developed in partnership with Adventures, portrays stories connected with the main reasons for seeking change today, such as, for example, looking to leave their parents’ house, want to adopt a pet and needs more space, or is looking for a home office, among others.
“Gil do Vigor and Paulo Vieira have gone through countless changes and are always adapting to new places and moments of life. Together, we will help Brazilians in an uncomplicated and fun way to put their doubts and insecurities aside when moving a property”, said Gabriela Zaninetti, VP Marketing of ZAP+, the real estate market ecosystem of OLX Brasil.
The project provides for interactions between the two personalities and content creation for TikTok. “We used Paulo Vieira’s humor to get closer to the public, talking a little about the perrengues of all Brazilians and the fun economist side of Gil do Vigor to inform and clarify recurring doubts”, explained Carol Rosa, VP of Creation at Adventures.
In July, the two influencers will also participate in the Book Biennial in São Paulo, together with ZAP, whose theme is “Everybody comes out better than they came in”. In addition to lectures, the comedian and economist will also have an autograph session at the Bienal.
