Investment platform becomes the main shareholder of the media company on sports business in Brazil
Genial Investimentos is the new majority shareholder of Máquina do Esporte, which becomes a company of the Genial group.
The founder of Máquina do Esporte, Erich Beting, will continue at the helm of the company, which will maintain its focus on producing content about sports businesses in Brazil and worldwide.
The first initiatives went live this Wednesday (22), with the relaunch of the Máquina website within the multimedia concept and, in addition, the company now has channels on the main social networks, with the launch of the channel on TikTok and, coming soon to Twitch, where coverage of the Qatar World Cup is scheduled to take place.
“With the acquisition of Máquina do Esporte, we expanded our scope of action, also covering the media area. Now, with Máquina, we have expanded our operations by providing qualified information to the industry”, stated Rodolfo Riechert, CEO of Genial Investimentos.