The team will be responsible for improving and expanding the group’s offer in the country and optimizing its coverage in the region.
IPG Health announced new leadership in Brazil to support the growth and expansion of its agencies, McCann Health and FCB Health, in Latin America.
The President of Global Client Solutions for International Markets, Saturnino Izquierdo, will count on João Consorte, who takes over as President of IPG Health Brasil, and Mauro Arruda and Diego Freitas, both Co-managing Directors and Executive Creative Directors of FCB Health Brasil.
Together, the team will be responsible for improving and expanding the group’s offer in the country and optimizing its coverage in the region.
“In this new structure, we are able to bring together capabilities to accelerate the value and impact we can deliver to our customers and partners. The structure also allows us to further focus our investment to centralize and scale our technology and innovative production services for the benefit of all customers,” said Saturnino Izquierdo.
The President of IPG Health Brasil, João Consorte has been with McCann Health for over nine years and, before that, he was the CEO of McCann Health Brasil. Mauro Arruda and Diego Freitas have been ahead of FCB Health for four years.
“Our teams at McCann Health and FCB Health Brasil have worked with many regional and global clients and initiatives over the years. Now, our branches in Brazil will gain access to a new level of growth and opportunities for our clients,” said Dana Maiman, CEO of IPG Health.
As part of the alignment, Studio Rx is expanding its structure to Brazil to provide real-time production support to the network’s North American customers and continue to support the global network.
From Brazil, the hub will provide digital and print resources, with an emphasis on content and video creation to meet customers’ needs for cost-effective content creation.