The global campaign brings the partnership between the company and DIRT and aims to raise awareness and encourage positive change
Weleda launched a global campaign to talk about the importance of preserving soil health, called “Salve o Solo”, which aims to raise awareness and bring information to people.
The campaign features a partnership between the company and DIRT, a soil regeneration charity led by model and environmental activist Arizona Muse. The objective of the two entities is to raise awareness and encourage positive changes in everyone’s lives through small and simple steps.
“It is from a healthy soil that the quality and differential of Weleda’s products come from and we want to contribute in a proactive way to the conservation of this resource, and to expand the population’s knowledge on the subject to make more conscious choices”, explained Beatriz Branco, Manager of Branding and Sustainability at Weleda.
According to the Food and Agriculture Organization of the United Nations (FAO), about a third of the world’s soil is degraded and the causes are diverse, such as deforestation, intensive traditional agriculture, soil sealing and among other issues.
The consequence of this is a soil that is increasingly poor in nutrients, with less biodiversity and that increasingly needs external additives to be fertile.
As part of the campaign, Weleda committed to some missions, the main one being to find harmony between human beings and nature.
Another established mission is that, starting this year, the company will invest 1% of its global sales in projects that encourage climate protection, preserve biodiversity and soil conservation.
