A Smiles, travel platform and loyalty program of GOAL, bring the Smiles Summer Project, an action that is part of the Summer of Miles Smiles campaign. Preta Gil will be the spokesperson for the campaign, and the prize will be one million miles and a virtual meeting with the singer.
The Summer Smiles Project comes with the idea of deconstructing the “ideal body” for the hottest season of the year. The goal is to invite the audience to enjoy the summer in the best way, with outstanding experiences.
The award, which will be valid for one year, gives the winner the opportunity to live the summer with unique experiences, with products and services on the Smiles Platform. There are several options for travel, from airline tickets, accommodation, car rental and insurance, to exchange opportunities at Shopping Smiles.
The awards will be announced in February, through a live with Black Gil, the award winner and a representative of the brand.
The intention is to take a new look at the end-of-year campaigns and show the transforming experiences that the market can provide for consumers. Smile brings the positioning of facilitating the connection between customers and their dreams.
“The Summer of Miles Smiles campaign was born from the need to deconstruct old concepts and encourage their reinterpretation in a healthy debate. We are proud to announce the promotion as a form of incentive for the public to transform outdated actions and enjoy the season in the best possible way. For 2022, Smiles wants to continue facilitating the realization of dreams and transforming experiences through the traveling universe”, he says Beatriz Bergamaschi Cabral, marketing, CX, UX, channels and customer service director at Smiles.
To participate in the campaign, Internet users must post a video of up to 30 seconds on social networks (Instagram or TikTok) with the hashtag #ProjetoVeraoSmiles, showing how you would enjoy a summer with a million miles. In addition, it is necessary to register for free on the website, including the publication link on the promotion page. Applications can be made until January 17th.
To complete the team of influencers, Smiles brings Luiza Brazil e Juliana Santana, which invite the public to leave the “perfect body” stereotypes aside. In addition, the platform has reverberation in online media, social networks and direct marketing, reinforcing the incentive for customers to participate in the action and experience unforgettable moments.
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