According to the Neotrust survey, the e-commerce had a turnover of R$ 6.54 billion on the date
The number of online orders grew by 9.8% with Valentine’s Day in 2022, reaching 15.4 million digital purchases, indicated a study carried out by Neotrust.
According to the survey, e-commerce had revenues of R$ 6.54 billion on the date, representing an increase of 0.3% compared to last year.
The survey monitored digital sales from May 28 to June 11 and pointed to an 8.6% reduction in the average ticket during Valentine’s Day this year, which went from R$463.65 to R3,423.64. The average price per item also dropped in 2022, with a reduction of 5.2%.
“Despite the increase in the number of online orders for Valentine’s Day, consumers chose cheaper gifts for the date in 2022. An interesting point for us to analyze is the reduction in the average amount of products purchased, which indicates greater caution with spending during Valentine’s Day. period”, explained Paulina Dias, Head of intelligence at Neotrust.
Among the most requested categories in e-commerce with Valentine’s Day are: fashion and accessories; food and drinks; beauty and perfumery; health; and housewares. According to the survey, the segments that had the highest revenue were telephony; home appliances; fashion and accessories; electronics; and furniture.
According to Neotrust, the fashion and accessories category grew by 15.8% in revenue and rose one position among the most sold segments, currently in 3rd place. Another notoriety category is food and beverages, which had a 23% increase in orders and 15.6% in revenue.
“The bomboniere subcategory had a remarkable performance this Valentine’s Day, with an increase of 186% in revenue compared to 2021”, analyzed Paulina Dias.
Regarding the payment method, credit card was the most used method on Valentine’s Day, with 69.4% of orders, followed by Pix, with 11.7%, and bank slips, with 4.7% of orders. .
