Disney, Pixar and Twitter take fan Tweets into space

The #MissãoLightyear campaign was partnered with the company Sent Into Space

Disney and Pixar have teamed up on Twitter Next to celebrate the return of Buzz Lightyear in theaters.

The #MissionLightyear campaign aimed to take people’s comments about the film “to infinity and beyond”, that is, to space and had the partnership of the company Sent Into Space.

The publications, both by Brazilians and people from other parts of the globe, were shown directly from orbit and can be seen in videos published by the profile of Walt Disney Studios Brasil and DisneyStudioBR.

“We are proud to partner with Disney on #MissionLightyear, a campaign that combines the sheer scale of a movie with a Tweet into space experience,” said Bridget Harvey, head of media and entertainment at Twitter Next.

Disney and Pixar also relied on other activations to move conversations around the film on Twitter.

In addition to an emoji activated by the hashtag #Lightyear, it was also possible to check out videos of actors Chris Evans, Keke Palmer, Taika Waititi and Uzo Aduba, on the TwitterMovies profile, answering questions from fans around the production.

“As the place where movie lovers go to chat and engage with other fans, we knew Twitter was the place to bring this idea to life,” added Shelly Custodio, director of digital marketing at Walt Disney Studios.