The idea is to show backstage, conversations and the daily life of the agency’s professionals. Two episodes are on the air and the plan is to air 16 later this year.
Publicis launched the podcast I thought about Caps Lock. The idea, according to the agency, is to promote conversations about hot topics, behind-the-scenes, daily life of the agency’s professionals and stories about their routines inside and outside Publicis.
According to Eduardo Lorenzi, CEO of Publicis, Pense em Caps Lock is a conversation between friends that brings relevant topics and stories from real people, at all hierarchical levels and areas.
“The market knows that we are the Agency of the Year and the largest agency in the state of São Paulo. But we want to show what the people who put Publicis on this level think. We want the market to know more about them”, explains the CEO.
The project was developed by journalist Leonardo Araujo, director of corporate communication at Publicis, with the participation of journalist Val Machado, communication coordinator at the agency.
The name of the program came, according to the agency, with the idea of putting capital thoughts in prominence. A space that addresses conversations, debates and good stories in all caps – with people from inside and outside
of the agency.
“Thinking about Caps Lock is what we do on a day-to-day basis at the agency. Whenever anyone thinks of capitals around here, a good idea wins the world. But thinking about caps lock is something we all do and in different scenarios. Our conversations will address the constructions of these thoughts”, argues Lorenzi.
The first two episodes are already on the air and feature interviews with Vitória Guerra, Publicis’ project manager, and Thigor Araújo, the agency’s planning assistant.
In addition to the full audio on the main platforms, cuts of the episodes will be made available on Publicis Brasil’s YouTube channel. The agency is expected to release at least 16 episodes in 2022.
