Agency expands its activities in Grupo Camil and will be responsible for relaunching the brand’s coffee
Lew’Lara\TBWA won the account for Café União, a coffee owned by União, which is Camil Alimentos’ brand of sweeteners, and will take over the communication line.
The agency is already responsible for the brands Camil (grains), União (sugars, sucralose and cake mix) and Coqueiro (fish).
Grupo Camil Alimentos announced its entry into cafes in 2021, when it acquired the Seleto brand and made an investment in Café Bom Dia. The return of Café União consolidates the brand’s objective of being recognized as a multi-category food company and of being increasingly present on the table of Brazilians.
The agency is already operating for the new brand, which intends to launch the communication work soon.