The action was produced by Live Team and features social media strategies conducted by Fri.to
Rap10 launched a campaign in partnership with comedian Whindersson Nunes, called “Rap10ViraTudo”, to promote the different ways that consumers can enjoy tortillas.
The campaign, produced by Live Team, includes promotion at points of sale across the country, radio spots, sampling and social media strategy conducted by Fri.to.
“The campaign’s digital strategy involves special content to reinforce POS communication, in vehicles such as TikTok, Instagram and YouTube, in addition to digital influencers who will link to the messages presented by Whindersson”, said Marina Tumolo, Fri Operations Director. to.
In the action, the comedian assumes different roles, such as designer, fighter and chef, representing the versatility of the product as a way of portraying the versatility of the product, in addition to inviting other influencers to prepare a recipe with RAP10.
To boost the initiative, the company also presented its national promotion #RAP10ViraPrêmios, which runs until September 10, where consumers can compete for prizes such as a backpack, water bottle and shoulder bag, in addition to competing for the final prize of R $100 thousand.
