The campaign, conceived and executed by Ampfy, portrays the importance of being proud of your roots
Risqué launched an advertising campaign to promote its collection with singer Iza, called #AsCoresDasMinhasRaízes.
In the film, conceived and performed by Ampfy, the singer highlights the importance of roots in the construction of personality and how much this gives people confidence to express themselves. In addition, the video also brings important moments of the singer’s career.
Risqué’s campaign video starts with Iza graffitiing the name of the collection on a wall and then interacting in a setting that represents Olaria, the neighborhood where she spent part of her childhood and adolescence.
The video also recreates the beauty salon of the singer’s grandmother, Dona Dagmar, showing the complicity between women when getting their nails done.
The film, directed by Felipe Sassi, who was also responsible for the singer’s music video Gueto, recorded in the same location.
“The new Risqué+Iza collection was created to remember how important our origins are and give us the strength to fulfill our dreams. With the campaign film, we want everyone to remember what the colors of their roots are, stimulating creativity and self-confidence when choosing the color of their nails,” said Regiane Bueno, Vice President of Marketing at Coty in Brazil.
The play began airing in June 2022 and is available on Risqué’s social networks and official Youtube.
