Divided into three episodes, the project developed by MField features Fernanda Gentil, Gabriela Prioli and Marcelo Vieira.
Bitso Brasil launched a webseries starring Fernanda Gentil, Gabriela Prioli and Marcelo Vieira, with the aim of demystifying the cryptocurrency universe.
The “BitPap” project, developed by MField, has three episodes that are based on three pillars: ease, opportunity and security.
“We brought together three big names of influence, who work and talk directly with different audiences, to transform a simple chat about everyday stories into content about a segment, which has been growing and promises to be the future of the global financial market”, said Danilo Moura. , CMO and Head of Content and Creation at MField.
The initiative was developed by the MField Creation and Content Hub, responsible for developing the strategy, creating and scripting the action, and by the artistic team, which mapped the personalities for the episodes.
“Financial education is still a taboo for a good portion of the Brazilian population, especially when we talk about a segment of virtual money. With that, our main point was to unite entertainment that captivated the public, but that showed how the crypto market is indeed safe, and can be advantageous for investment”, concluded Flávio Santos, CEO and founder of MField.
Episodes are an average of 6-8 minutes long and are being posted on Bitso’s official Instagram account. The last episode will be released this Wednesday (29).
