Carina Blaas will work alongside Ana Toscano and will report directly to the CEO of VMLY&R, Fernando Taralli, and the CEO of the network for the region, John Lynn.
VMLY&R Commerce announced the hiring of Carina Blaas as director of e-commerce and D2C (Direct to Consumer) strategies for Brazil and Latin America.
The executive will currently join Ana Toscano, Operations and Client Services Leader, and will report to VMLY&R’s CEO in Brazil, Fernando Taralli, and to the network’s CEO for the region, John Lynn.
“We are an agency that thinks about the entire consumer journey in an integrated way. With all its experience in digital solutions, Carina comes to strengthen this thinking and help us to expand VMLY&R Commerce”, said Fernando Taralli, CEO of the agency.
With more than 14 years in the market, Carina was at Fjord, where she was responsible for guiding the sales team’s strategies, with the objective of bringing digital transformation to customers. Before that, he worked at VTex, Movile, Huge and Ogilvy, among other companies, and worked with clients such as Coca-Cola, Ipiranga, Boticário, Samsung, C&A, Tok&Stok, Whirpool, Grupo Soma, Pague Menos, SCJohnson, GSK and Bayer.
“Together with Ana Toscano, I hope to contribute to strengthening even more the delivery of creativity linked to the moments of purchase, looking at the complete journey of the consumer and all their points of contact”, said Carina.
