Squid, a leading technology company in data-based influencer marketing, was chosen as an exclusive player for campaigns with digital influencers by the hygiene division of Reckitt, a British multinational that owns brands such as Veja, Vanish, SBP, Harpic and Bom Ar.
Through its expertise, Squid will act from the selection of digital influencers for campaigns, whether micro, meso, macro and celebrities, as it will have an exclusive team of experts for the strategic planning of actions and delivery of metrics in real time. .
For João Villa Savatin, Digital & Content Manager at Reckitt, the partnership mainly represents the company’s connection with new audiences. According to the executive:
“The choice of Squid speaks directly to the company’s global intention to further develop our digital maturity so that the brand speaks to different generations. As our consumers are increasingly present on new digital platforms, there is nothing better than connecting with them authentically.”
For Rafael Arty, Squid’s business director, the partnership represents a great opportunity to further grow the conversation between Reckitt’s consumers and the brand. He claims:
“We want to boost the real connection of the company that has always been present in the homes of Brazilians with their consumers and, in this dialogue, digital influencers are the perfect bridge for this connection, transmitting, in addition to new products, the values and purposes of the brand.”
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