The agency will be responsible for managing the institution’s communication, initially focusing on performance and conversion activations.
Innova AATB announced winning the Insper account and became responsible for managing the brand’s communication, which encompasses strategy, communication and media plan for Insper’s undergraduate, graduate and public policy courses.
“We chose Innova after a job in which the agency demonstrated its ability to meet communication needs ranging from event support to digital advertising for our different audiences,” said André Lahóz Mendonza de Barros, executive coordinator of Marketing and Communication. of Insper.
At first, the agency will focus on activating the institution’s performance and conversion in the digital realm.
“We are excited to work with an institution as important as Insper, which is training great professionals in Brazil and will allow us to develop projects that increasingly enrich the education sector,” said Alexandre Carmona, partner and director of Innova AATB.