The project brings influencers to draw the public’s attention with love stories related to the plot.
Dojo developed actions with Viih Tube and Felipe Dylon to promote the new Amazon series, O Verão que Mudou Minha Vida.
The project carried out for the streaming service brings the influencer and the singer at different times, telling love stories related to the plot that was released on June 17.
The first video of the action, published between June 15th and 17th, shows Viih Tube telling their summer love story in posts, which were also shared by some digital banking accounts to intensify people’s curiosity about the moments lived by influencer.
“This first moment was to arouse a legitimate curiosity in people to want to know who is the lucky one in the history of Viih Tube. However, the truth is that, in the end, she will admit that the plot is about the character Belly and call viewers to check out the new series on Prime Video”, said Fernando Bartolo, Creative Director of DOJO.
The second video brought a parallel between the romance lived by the protagonist of the series and the love story sung by Felipe Dylon in the song Musa do Verão. For this, the agency developed a film starring the singer where he tells his summer story, showing the similarities with the Original Amazon series.
“The idea of this second moment was to revive and awaken the feeling of nostalgia in people over 25 who experienced the time of Felipe Dylon’s ‘Musa do Verão’ song. But we also took the similarities between the stories and contexts to make the parallel with the series and draw the audience to watch it”, added Bartolo.
