The action is part of the strategy that celebrates the anniversary of the entry of Brazilian sellers on the platform, on July 7
On the rise in the national market, Shopee chose the series “All the Girls in Me”, from Record TV, to make its debut in Brazilian teledramaturgy. The project has five insertions between the 4th and 11th of July, in scenes with the main character Mirela, played by actress Mharessa, who is a digital influencer and passionate about the brand.
The action is part of the strategy that celebrates the anniversary of the entry of Brazilian sellers on the platform, on July 7. In the plot, the young woman is invited to publicize the brand’s campaign, highlighting attributes such as navigability, number of offers and categories, as well as benefits, such as the R$ 6 million in discount vouchers and free shipping coupon with no minimum purchases discounts.
In addition, in the episode on the 7th, Mirela will release an exclusive coupon during the series, in a scene that ‘breaks the fourth wall’. This is when the character looks at the camera and speaks directly to the viewers.
“Inserting a Shopee campaign in this space is special because it participates in a cultural habit popularized among different generations of Brazilians. We were able to reach audiences of different ages and explain, in a simple way, how easy, safe and fun the shopping experience in the digital environment is”, explains Felipe Piringer, responsible for Shopee’s marketing.
