Vivo debuts this Tuesday (14) a campaign to mark the arrival of the 5th generation of mobile networks in the country. The material has a look at segments that range from education to agribusiness, passing through medicine and entertainment. With this, the company highlights a future in which virtual experiences enrich everyday activities.
The campaign is supported by the song “Wherever you go”, by DJ Alok. The content demonstrates how the arrival of 5G is able to facilitate, bring more autonomy and generate new experiences for users. For this, the operator portrays situations such as a hip-hop battle with a hologram in real time and a consultation with telemedicine resources, for example.
Created by the agency Africa. There are five films directed by Pedro Becker, which will present these and other possible stories with the arrival of 5G in Brazil. In addition to being present on Open TV, PayTV and digital, the strategy includes OOH actions, with presence at airports.
“With 5G, we are going to accelerate connections even more, advancing the digitization of the country and bringing people closer to everything that matters. The new technology opens up possibilities for new applications, such as connected homes and greater productivity in industries – and as a brand, we always seek to present all this with a human eye”, says Marina Daineze, Brand and Communication director at Vivo.