Record sees the initiative as a way to increase the multiplatform experience offered by the broadcaster to its audience
Record TV and Pluto TV announced an agreement to offer users of Paramount’s streaming platform content such as frames and programs from the open TV station. In all, there are more than 4 thousand hours of programming that began to be made available since Tuesday (28), on channel 150.
Among the attractions are programs such as “Spectacular Sunday” and “Hora do Faro”, and shows such as “Dança Gatinho”, “Vai Dar Namoro”, “Humor Marathon”, “Stand-up Comedy” and “Roda da Vida” .
Record sees the initiative as a way to increase the multiplatform experience offered by the broadcaster to the public. “This personalized channel on Pluto TV will allow us to create a new viewing window, attract new audiences and also more engagement outside our ecosystem”, explains Dado Lancellotti, multiplatform executive director of Grupo Record.
At the end of last year, another vehicle of the group, Record News, had already arrived at Pluto TV, a platform that today has more than 80 channels and more than 13 thousand hours of content, such as movies, series and reality shows.
