The agency assumes all brand communication management
Higher education institution Insper has chosen Innova AATB as its new agency. The company assumes all brand communication management, including strategy, communication and media plan for undergraduate and graduate courses and public policies.
“We are excited to work with an institution as important as Insper, which is training great professionals in Brazil and will allow us to develop projects that increasingly enrich the education sector”, says Alexandre Carmona, partner and director of Innova AATB.
According to André Lahóz Mendonza de Barros, executive coordinator of Marketing and Communication at Insper, the choice was made after a job in which the agency demonstrated its ability to meet the educational institution’s communication needs, which include events and digital advertising.
